01 · Not Sure Yet
The 4-minute Profit Leak Self-Assessment.
Twelve questions, a scored result, and a specific interpretation written for firms your size. No email required to see your score.
Take the Assessment →BaxterLabs Advisory
You feel it in the quarterly review.
Revenue is growing. Headcount is growing. But the number at the bottom is not what it should be, and you cannot say exactly why. For professional service firms in the $5M to $50M range, that feeling is almost always right, and the gap between what your margin should be and what it is typically adds up to between 5 and 15 percent of EBITDA. This page shows you what that looks like in dollars per minute, what the diagnostic costs against what it typically finds, and what to do next if the numbers make you want to move.
A mutual confidentiality agreement (NDA) is executed prior to any data intake.02 · The Feeling
You already know something is off.
If you are running a professional service firm and revenue is growing but profit does not feel like it is keeping pace, you are not imagining it.
We keep hearing the same thing from managing partners in your range. Revenue is up 15, 20, sometimes 30 percent year over year. The team is bigger. The pipeline is full. But the cash in the bank at the end of the quarter does not feel right. Something is leaking, and the P&L is not telling you where.
Do you feel that too?
If you do, the instinct is almost always right. That is the feeling this firm was built to address.
03 · About the Meter
About the meter in the corner.
The meter running in the corner of this page is not a measurement of your firm. It is illustrative. It runs at the typical per-minute rate of recoverable profit for firms in the size range you selected, based on patterns from BaxterLabs diagnostic work.
For firms in the $5M to $50M range, the right order of magnitude is somewhere between fifty cents and four dollars every minute. Across an unexamined quarter, that is real money. Across an unexamined year, it is the difference between a comfortable operating cushion and a technical covenant breach.
The meter is running while you read. If the number makes you uncomfortable, trust the discomfort.
04 · The Math, Briefly
The diagnostic is $12,500. The finding is many multiples.
That is the fixed price, paid once. The typical finding at firms your size recovers many multiples of that in annual profit. The math is worth pausing on.
Calibrate to firm size
36x
return at the floor
of the recovery range
of the recovery range
Recovery ranges calibrated from BaxterLabs diagnostic patterns. Your firm's finding will vary based on the mix of leaks present.
At every firm size in our range, the diagnostic pays for itself at the floor of the recovery range. At the midpoint, the return multiples into territory where the question is no longer whether to do it but why you waited.
05 · Why BaxterLabs
Why this firm exists.
We built BaxterLabs because we kept meeting managing partners who knew something was wrong but could not get a useful diagnostic. The tools available to them were either generic consulting engagements priced at six figures with multi-month timelines, or software dashboards that could display data but could not interpret it. Nothing in the middle was built to do what firms at your scale actually need.
What firms in the $5M to $50M range need is a forensic look, delivered in two weeks, priced so the math is obvious, led by someone who has actually run a P&L. That is what BaxterLabs does. The diagnostic is the output. The point of view is that growth without infrastructure is the real problem, and the five leak categories we diagnose are where that gap shows up in the numbers.
The full point of view, with the 19-leak case study that produced $3.585M in findings at one recent engagement, lives on the Profit Leaks page. That is the long version. The homepage is the short version.
06 · Three Paths
Three ways to go from here.
Depending on where you are today, one of these three next steps fits.
02 · Want the Full Thinking
Read the Profit Leaks pillar.
The five leak categories, the structural reason they exist, the fragility loop that compounds them, and an anonymized case with $3.585M in findings across 19 leaks.
Read the Analysis →03 · Ready to Run One
Start a diagnostic.
14 days, $12,500, fixed scope. A mutual NDA is executed before any data intake. Two-week turnaround on the full findings report.
Start Your Diagnostic →07 · Trust Frame
Led by partners. Audited by you.
Every BaxterLabs engagement is led exclusively by partners with 25 years of real-world P&L ownership. No junior analysts. No subcontractors. No learning on your time. The methodology is auditable end to end. Every finding includes the source data citation, the calculation methodology, and the specific line items that produced the number. If you disagree with a finding, we walk through the math together until we agree.
Mutual NDAexecuted before any data intake
100% auditable findingswith source citations
Led by partnersnot junior staff or subcontractors
Fixed price, $12,500no scope creep, no change orders
08 · While You Were Here
While you were on this page, your firm likely leaked.
While you were on this page, your firm likely leaked $0. That is illustrative, not measured. But it is the right order of magnitude. The diagnostic is $12,500. If the finding comes in at the floor of the range for firms your size, it pays for itself in about 28 days. At the midpoint, faster.
The question is not whether your firm has leaks. The question is whether you want to know where they are before the next covenant test, the next acquisition conversation, or the next quarterly review.
Prefer to read the full analysis first? Read the Profit Leaks page →