01 · Not Sure Yet
The 4-minute Profit Leak Self-Assessment.
Twelve questions, a scored result, and a specific interpretation written for firms your size. No email required to see your score.
Take the Assessment →BaxterLabs Advisory
You feel it in the quarterly review.
Revenue is growing. Headcount is growing. But the number at the bottom isn't what it should be, and you can't say exactly why. For professional service firms in the $5M to $50M range, that feeling is almost always right. Published research on firms this size puts recoverable profit at roughly $200K to $1M a year. This page shows you what the diagnostic costs against what it can recover, and what to do next if the numbers make you want to move.
A mutual confidentiality agreement (NDA) is executed prior to any data intake.02 · The Feeling
You already know something is off.
If you're running a professional service firm and revenue is growing but profit doesn't feel like it's keeping pace, you're not imagining it.
We keep hearing the same thing from managing partners in your range. Revenue is up 15, 20, sometimes 30 percent year over year. The team is bigger. The pipeline is full. But the cash in the bank at the end of the quarter doesn't feel right. Something is leaking, and the P&L isn't telling you where.
Do you feel that too?
If you do, the instinct is almost always right. That's the feeling this firm was built to address.
03 · About the Meter
About the meter in the corner.
The meter in the corner of this page isn't a measurement of your firm. It's illustrative: it shows the annual recoverable profit that published research associates with firms of the size you select.
For firms in the $5M to $50M range, that's roughly $200K to $1M a year, depending on size. A single unexamined year is the difference between a comfortable operating cushion and a technical covenant breach.
The figure holds whether or not you act on it. If the order of magnitude makes you uncomfortable, trust the discomfort.
04 · The Math, Briefly
The diagnostic is $12,500. Research puts recoverable profit well above that.
That's the fixed price, paid once. At firms your size, annual recoverable profit runs into the hundreds of thousands of dollars, well into seven figures at the top of the range. The math is worth pausing on.
Calibrate to firm size
$350,000–$900,000
Estimated recoverable
profit at your size
profit at your size
An estimate for firms in this revenue range, applied to the selected size, not a measurement of your firm.
Source: SPI Research, WorldCC, Hackett, Zylo, PwC (2025-26).
At every firm size in our range, the recoverable profit dwarfs the $12,500 fee. The question the numbers raise is no longer whether to look, but why you'd wait.
05 · Why BaxterLabs
Why this firm exists.
We built BaxterLabs because we kept meeting managing partners who knew something was wrong but couldn't get a useful diagnostic. The tools available to them were either generic consulting engagements priced at six figures with multi-month timelines, or software dashboards that could display data but couldn't interpret it. Nothing in the middle was built to do what firms at your scale actually need.
What firms in the $5M to $50M range need is a forensic look, delivered in two weeks, priced so the math is obvious, led by someone who has actually run a P&L. That's what BaxterLabs does. The diagnostic is the output. The point of view is that growth without infrastructure is the real problem, and the leak categories we diagnose are where that gap shows up in the numbers.
The full point of view lives on the Profit Leaks page: the leak categories, why they form, and what published research says they cost firms this size. That's the long version. The homepage is the short version.
06 · Three Paths
Three ways to go from here.
Depending on where you're today, one of these three next steps fits.
02 · Want the Full Thinking
Read the Profit Leaks pillar.
The leak categories, the structural reason they exist, the fragility loop that compounds them, and what the leakage costs firms this size.
Read the Analysis →03 · Ready to Run One
Start a diagnostic.
14 days, $12,500, fixed scope. A mutual NDA is executed before any data intake. Two-week turnaround on the full findings report.
Start Your Diagnostic →07 · Trust Frame
Led by partners. Audited by you.
Every BaxterLabs engagement is led exclusively by partners with 25 years of real-world P&L ownership. No junior analysts. No subcontractors. No learning on your time. The methodology is auditable end to end. Every finding includes the source data citation, the calculation methodology, and the specific line items that produced the number. If you disagree with a finding, we walk through the math together until we agree.
Mutual NDAexecuted before any data intake
100% auditable findingswith source citations
Led by partnersnot junior staff or subcontractors
Fixed price, $12,500no scope creep, no change orders
08 · While You Were Here
While you were here, the number didn't move.
Research puts recoverable profit for a firm your size at roughly $350K–$900K a year. The diagnostic that finds where it's going is $12,500, fixed.
The question isn't whether your firm has leaks. The question is whether you want to find them before the next covenant test, the next acquisition conversation, or the next quarterly review.
Prefer to read the full analysis first? Read the Profit Leaks page →